Maurice McDonald (November 26, 1902 - December 11, 1971), better known as Mac, and Richard J. McDonald (February 16, 1909 - July 14, 1998), better known as Dick, were two brothers from Manchester (New Hampshire) in 1940 created the McDonald's in California.In the 1930s, the brothers Dick and Mac McDonald were struggling to make a living in California, when they realized that a hot dog stand would be a good business. With a loan of $ 5,000, the McDonald brothers started a hot dog stand in 1937 at the airfield in Monrovia, California. In 1940, they opened a store in San Bernardino and christened McDonald.
Despite the success, the brothers wanted to make things better and faster. In a bold move, which closed temporarily in 1948 and reopened with a new experimental approach. The menu was simplified to focus on burgers, fries and milkshakes and got rid of the waitresses features, which were pervasive in the industry at that time. Adopt a process that revolutionized the automobile industry, the brothers used an assembly line to prepare their food and improve the efficiency of the restaurant. They called the Speedee system. The restaurant reopened with great success - his risky move, not only paid off, but was soon to set the standard for success in the fast food industry.
Over the next six years, the business was so good that the brothers sold 21 franchises and opened nine outlets. The original restaurant is filled with so much work that the brothers ordered eight Multimixers - machines that would make five milkshakes at once. Multimixers distributor - a salesman named Ray Kroc - was so intrigued by this news that he traveled to California to see the commotion.
Amazed and inspired by the success of the McDonald brothers, Kroc had dreams for the potential of McDonald and asked Dick and Mac to hire him as their franchise agent. In exchange for the license, the brothers receive a percentage of sales.
Kroc opened his first McDonald's restaurant in 1955 in Des Plaines, Illinois, after a few bumps in the road, Kroc was eventually successful, and over the next five years, got 200 more restaurants. Kroc was faithful to the process that made Speedee McDonald brothers had so much success, and used the slogan "quality, service, cleanliness and value." Some people say he was almost obsessed with cleanliness. Kroc often told workers, "If you have time to lean, you have time to clean."
In 1961 Kroc bought the whole business for $ 2.7 million. When given the naming rights to McDonald, Dick and Mac reopened its original hamburger restaurant in San Bernardino, Kroc upset by the refusal of the brothers to leave the original restaurant, opened a McDonalds restaurant nearby.
